What is Centerplate Stir™?

Centerplate Stir™ is our new strategic design initiative, formed to imagine and create custom hospitality solutions as uniquely compelling as the events and venues and teams they support.

Centerplate Stir™ is a fluid and multi-disciplinary group of talented thinkers and doers from all areas of Centerplate’s capabilities and select outside resources. The group is led by John Sergi, a pioneer who has dedicated more than 25 years to the transformational idea that big venue hospitality can and should align with the essence of the event, brand, location, or team it supports.

Centerplate Stir™ activates a unique combination of strengths for our clients. With the Stir™ group you get all the operational benefits of Centerplate’s size and logistical expertise, with the innovative energy and nimble creativity of a boutique conceptual design firm.

At Centerplate Stir™, we believe that your venue’s hospitality operation should actually be one of your strongest brand building tools. In fact, we take it a step farther: We think that your hospitality operation should be integral to your brand essence-a vital part of what your guests love about you.

Let’s Talk About Love

So does that word “love” really belong in a discussion of big venue hospitality?

Everyone on the Centerplate Stir™ team zealously believes that the answer is yes. Love has got to be at the core of the solutions we create with our clients.

Think of it this way: Love is a connection that transcends all logic. Rain or shine. Win or lose. Something like love is the emotion that turns an attendee into a fan. An observer into an evangelist. An event into a success.

We get it. Your brand has a unique soul that your guests connect with. Our mission at Centerplate Stir™ is to understand the essence of your event and to translate it into the language of hospitality.

Hospitality That Supports Brand

We believe that hospitality is at the core of our shared experience as humans. How we make sense of the joy and the pain in our lives is often intertwined with the simple sharing of a meal. And how we feel about a person or a time or a place is often powerfully linked to how we experience the food in the moment. It's a magical part of our human existence that taste and smell can create and evoke strong memories and emotions.

At Centerplate Stir™ we think that the vital question is not whether hospitality speaks. We know that's a given. It’s a part of our human DNA to pick up on all the subtle environmental cues that tell us when we are welcome or not.

The vital question we ask with our clients is what can hospitality say to support your brand? Or even better, is your hospitality an integral part of your brand's soul? Do you genuinely speak to your guests with an authentic message of warmth and welcome?

Hospitality is quite possibly the most powerful emotional language on earth. So taking control of that language is an amazing opportunity to create real and meaningful connections with your guests.

That’s Centerplate Stir™.